Enter the 6SW3FGZ7 promotional claim code during checkout.
With the Samsung 40-inch LN40B550 HDTV, you're investing in a high-quality LCD TV that offers top-of-the-line picture quality with 1080p high definition resolution. Enjoy the sharpest details and vivid color with 70,000:1 dynamic contrast ratio for more realistic images and a 6ms (millisecond) response time--virtually eliminating any blurring and providing smooth motion while watching fast-paced sports and action movies. Superb connectivity and networking with a USB port and four HDMI 1.3 ports with Consumer Electronics Control (CEC) means this HDTV plays well with all of your other electronics.

The stylish Samsung LN40B550 1080p HDTV with innovative Touch of Color design.
This HDTV is accented by Samsung's TOC (Touch of Color) bezel design, which offers a hint of red translucent color around the edges of the unit for a uniquely fashionable look. Plus, it's Energy Star compliant, which helps you be green while saving on your electric bill.